We're living in a world that's saturated with AI content. In 2026 generative AI will continue to advance at the speeds we saw in 2025. What does that mean for creative excellence?

People may be anxious about new tools launching weekly, constant upgrades, and the pressure to keep up. The good

news? You most likely already have the AI tools you need.

OpenAI starts collapsing search, media, and checkout into one conversational layer. That’s not an AI feature drop by one of the leaders in the space, it’s actually an UI change for the whole internet. Here is what we believe this means for designing intelligent experiences for the new internet.

Here’s what we saw at Cannes this year: AI quietly stepped into some of the world’s most creative, critical, and unexpected roles. From rewriting policy to protecting forests to testing your vision, it wasn’t just part of the idea—it was the idea. Four standout projects showed us exactly what happens when AI becomes a true creative partner.

2025 will be the year of agents. Agents, or agentic AI, are systems that operate autonomously to execute tasks and make decisions on behalf of users. AI allows us to become more human. Agents, in particular, give me even more optimism that this vision will become reality.

Organizations have an unprecedented opportunity to differentiate themselves if they view AI as a leadership competency. This white paper will examine how we got here, the challenges of integrating AI into the workplace, and what smart organizations should do to capitalize on this sea change.

The shift is here: from static design systems to fluid experience-led systems that are designed to deliver the best, relevant experience, hyper-personalized, and on a mass scale.

Especially for businesses and leaders, these are exciting, optimistic times we live in. Here are a few things we're looking forward to huge advances in 2024.