This is the
Era of AI Design
The acceleration of Artificial Intelligence marks
a historic revolution to the innovation process as humans use it to design
impactful and validated solutions.
1920s
Design
Focuses on smart, functional simplicity for enduring solutions.
1990s
Design Thinking
Strategically solves problems with a human-centric lens.
2020s
Infinite
Design
Augments human critical thinking with AI knowledge and computing power.
Infinite Design
Prime. Simulate. Think.
Priming (Human-Led)
Gather intelligence and train the AI
Collect and train with data, both internal and external, to construct multiple synthetic personas, users, businesses, environments, cultures, and detailed industry landscapes. This stage delivers solid, prioritized hypotheses, both on problems and their solutions, delivering a model that is tuned to act as a starting point for the rest of the project based on the set goals and applied data.
Simulating (AI-Led)
Exponential exploration of millions of problem-solution-fits
Informed by the extensive groundwork of the Priming stage, AI performs countless simulations, each exploring the potential outcomes of myriad design choices at the intersection of behaviors, technologies, and context. In this stage, AI generates and validates millions of solutions to solve the task - simultaneously.
Thinking (Human-Led)
Iteratively apply human ingenuity, creativity, and critical thinking
This iterative process is marked by a relentless pursuit of excellence, as the human employs critical thinking to enhance and evolve AI-generated solutions, ensuring that the outputs are not just plausible but also visionary. In this stage, AI and Humans are in an interactive process of experimenting to narrow down, mitigate risks, and hone in on a more focused set of solutions.
Proven Outcomes
The Human-AI Relationship allows us to create better innovations with a higher impact on people, products, experiences and the planet. Less failing, more winning: Infinite Design.
Much like Computational Design for Architecture, Infinite Design creates Billions of Problem-Solution-Fits, all in real-time.
Imagining a pet nutrition line that is inspired by the health and supplement movement of humans.
Low-Alc Edibles: Innovation in the Booming Market of Low-Alcohol Treats
Turning space debris in the lightest, sustainable material for a futuristic luggage and travel line.
Get Trained using
Infinite Design
Reimagine design work in the age of AI. Enhance your design approach by seamlessly integrating the latest AI-tools and methods for research, idea generation, and project execution.
Merge your current skills with Generative AI skills through best practices and newly developed design methodologies. Learn to craft AI prompts for maximum results, incorporate AI into your design workflows, and improve the human-machine experience as it relates to responsibility, equity, and safety.