MEET OUR

AI COACHES

You’ll work with a diverse and accomplished team of industry professionals with extensive experience in AI-driven innovation, design, and creativity. Our coaches have worked for companies like Omnicom, IPG, McCann, BlackRock and created work for leading Fortune 100 companies like Microsoft, Amazon, Coca-Cola, General Motors, Opel, Volkswagen, USPS, Verizon, Mastercard, Nestle, Sanofi, GSK, Novartis, and many more, creating ground-breaking solutions that drive inclusion, sustainability, and accessibility.

Tony Jones, Creative Ai

TONY JONES

Prompt Design / Creative Director

Dominik Heinrich, Human AI

DOMINIK HEINRICH

AI Design / Speaker / Inventor
Starla Sireno, Leading in AI

STARLA SIRENO

Executive Coach / Speaker / Guide

Our coaches have been featured in documentaries like WIRED's "Being Human In An AI World," and have invented products using AI, shaping the future of technology and design. Dominik, one of our coaches, was instrumental in the collaboration between Coca-Cola, OpenAI, and Microsoft, making significant strides in the AI landscape.

Together, they hold several patents for AI inventions, have won prestigious international awards, including Cannes Lions in Innovation, Webbys and Fast Company's World Changing Idea. Our coaches also teach AI Design at Pratt Institute in New York, and are recognized as top executive coaches in NYC.

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  • Executive Coach/Speaker/Guide

    One of the most insightful and thought-provoking voices in human development, Starla Sireno is recognized as one of the top executive coaches in NYC. Starla has partnered with more than 500 leaders in over 60 organizations around the world. She has worked with some of the most well-recognized names ranging from Fortune 500 to fast growth technology companies.


    Prior to her work as an executive coach, Starla brings a multi-dimensional perspective from her previous career in financial services where she held roles in portfolio management, product development, domestic and global marketing, and strategic client service to Fortune 100 clients. In addition to her Masters in International Economics and Finance from George Washington University, Starla holds the Professional Certified Coach (PCC) designation through the International Coach Federation (ICF).

    Whether it is an individual conversation or a group facilitation, Starla has an unparalleled ability to create deeply meaningful, useful and practical learning experiences for her clients.

  • Prompt Designer / Creative Director / Inventor

    Tony’s mission is to empower and inspire the next generation of creatives to leverage AI as a tool for innovation, storytelling and positivity.

    He teaches this through a certificate course at Pratt Institute in New York, and for clients of Creative AI Academy.

    As a former SVP, Group Creative Director at McCann, has over 20 years of experience in copywriting, broadcast, digital, and product creation, working on clients in various industries and sectors. His work has won Cannes Lions in Innovation, PR, Data, and Titanium, One Show Golds, nine Webbys, Effies, Clios, LIA, and other awards, and holds three US patents as an inventor.

    Most importantly, this experience has taught him how to communicate, direct and inspire his teams. In this case, that new team member is Generative AI.

  • AI Design / Public Speaker / Innovator / Investor

    Dominik brings over 20 years of experience in the innovation and design industry as a Global Executive Leader working for the largest Fortune 100 brands helping to creatively transform their business. He played a pivotal role in making MRM (part of McCann Worldgroup) one of the Best Workplaces for Innovators recognized by Fast Company.

    Dominik teaches AI Design at PRATT University in New York and has been featured in the “Being Human In An AI World” documentary by WIRED in 2019.

    His work has received numerous international awards, including Cannes Lions in Innovation and Fast Company's World Changing Idea. Dominik holds several patents for AI inventions like "Voice Stamp" for the U.S. Postal Service and “SIGNS” - a gesture control platform enabling people with hearing disabilities to interact with smart AI voice assistants. SIGNS got also recognized with a D&AD Impact Pencil.